AT&T goes bicultural and this campaign represents a clear example of an integrated and bicultural campaign for U-verse TV and High Speed Internet. Data has been our driver. We identify our target beyond
their language running Branding and Direct Response TV spots in General Market and Hispanic Networks tha have generated a spike in responses. The other components are a bilingual Direct Mail and an active participation on Social Media, including an App featuring William Levy.
their language running Branding and Direct Response TV spots in General Market and Hispanic Networks tha have generated a spike in responses. The other components are a bilingual Direct Mail and an active participation on Social Media, including an App featuring William Levy.
AT&T goes bicultural.
Awareness and DRTV spots for AT&T High Speed Internet.
Awareness and DRTV spots for AT&T High Speed Internet.
AT&T goes bicultural.
Awareness and DRTV spots for AT&T U-verse TV.
Awareness and DRTV spots for AT&T U-verse TV.
AT&T goes bicultural.
As a part of the year long campaign we this was their first bicultural Awareness spot running in General Market Networks with an impressive response, bigger than GM.
As a part of the year long campaign we this was their first bicultural Awareness spot running in General Market Networks with an impressive response, bigger than GM.
AT&T goes bicultural.
Second bicultural spot running in General Market Networks based on GM campaign.
Second bicultural spot running in General Market Networks based on GM campaign.
Facebook App
Personalized William's picture gain a lot of engagement.