goop’s “Oh Goodness!” campaign nails a playful-luxe vibe by pairing cheeky puns with clean, nature-inspired imagery. each execution—H²Oh! for instant lip hydration, Eye love you for overnight dark spot exfoliation, and Oh my glow! for a microderm radiance boost—uses simple wordplay to spotlight a single benefit. the close-up leaf droplet, peeking eye, and fresh-faced model tie together under a crisp white backdrop, keeping the focus on results. it’s clever, inviting, and perfectly on-brand: skincare made smart, fun, and effortlessly understood.
Rare Beauty’s “Find Your Shade Range” campaign nails inclusivity with minimalist flair by mapping foundation shades onto nature’s own palettes. the warm poppy fields and verdant terraced hills each bear discreet square markers that mirror the brand’s diverse shade spectrum, while a crisp vertical white banner ties both scenes together with the call-to-action “Find Your Shade Range” and Rare Beauty logo. it’s clever in concept, beautifully simple in execution, and perfectly on-brand: makeup that feels as natural as the world around you.
The Ordinary’s “Extraordinary” campaign nails minimalist storytelling with smart copy and clean product shots.
In the first execution, two signature tubes lie on soft white fabric beside an open book under the line “Extraordinary lives begin in an ordinary way,” linking everyday rituals to potent formulations.
The second execution scatters pink petals around four products on a crisp surface, paired with “Extraordinary has a lot of ordinary” to reinforce that simple steps lead to remarkable results.
It’s clever, inviting, and perfectly on-brand: accessible skincare that makes the ordinary feel truly extraordinary.
