Bolthouse Farms’ “Rich strawberry taste” campaign nails playful protein positioning with a surreal, fruit-forward twist.
A life-size cow sculpted entirely from plump strawberries stands amid rows of strawberry plants, its horns, ears, and snout seamlessly formed from the bright fruit to blend dairy imagery with fresh flavor.
A bottle of Protein PLUS Strawberry anchors the bottom corner, its crisp label and simple tagline “Rich strawberry taste” cutting through the whimsy to reinforce the product’s promise.
It’s clever, appetizing, and perfectly on-brand: protein power meets juicy strawberry delight in one unforgettable visual.
