When Healthcare Providers (HCPs) overlook their patients' broader challenges, treatment outcomes can suffer. This video for Merck, encourages HCPs to consider factors like Social Determinants of Health, fostering empathy and directing them to a website with supportive resources.
Merck needed to establish a Health Equity Program for individuals living with cancer. To support this initiative, we developed a comprehensive campaign featuring engaging videos, impactful social media posts, and informative print materials—guiding audiences to a dedicated website where they can access essential resources and support.
We developed a geotargeted social media campaign designed to connect individuals living with cancer to essential resources available in their city, empowering communities with accessible support and information.
"We developed a practical and patient-friendly resource, providing crucial information on treatment schedules, key contacts, and support services. This tool is designed to empower patients and help them navigate their healthcare journey with confidence.
