Pfizer launched its largest-ever Vaccines Equity Program, targeting vulnerable population (U.S. Hispanic, Black American, Rural Caucasian). We supported this groundbreaking initiative by producing a comprehensive campaign that included engaging video content, printed materials, and social media assets. The program effectively educated the audience on various vaccines, their benefits, and the illnesses they prevent—successfully increasing awareness and achieving remarkable results.
Printed materials to provide information for each specific target and illnesses.
Bilingual materials where created to cover general population as well as Black American and Hispanics.
Finally, we created printed infographics tailored for patients, caregivers, and healthcare professionals. Their simplicity (thirth grade reading level) and practicality have led to overwhelming success, now reaching the sixth edition to meet ongoing high demand.
