Carter BloodCare aimed to boost blood donations among U.S. Hispanics in Texas, whose universal blood type accounts for 60% of their needs. To create a uniquely engaging campaign tailored to this audience, we drew inspiration from folklore and reimagined the legendary creature "El Chupacabras" as a humorous blood donation expert. This creative approach delivered instant recognition, cultural connection, and remarkable success in improving donation metrics. We incorporated him in their website and created a social media campaign.
With the mysterious hand of Dr. Chupacabras, we created this educational social media carousel to highlight just how easy it is to donate blood.
We aimed to distinguish the cultural nuances between Halloween and Día de los Muertos. While these back-to-back celebrations share some visual similarities, our goal was to stay culturally relevant and respectful to each. The result? A meaningful campaign that led to a noticeable increase in blood donations.
